THE CHINO
ON TOUR

Images by Nathan Zack
Words by Nathan Zack

Earlier this summer, we brought the new Blue In Green Original Work Chino out to the west coast. We followed two friends cycling through San Francisco–past the rolling dunes at Ocean Beach, up the steep hills of Noe Valley, and alongside the quaint Victorians of historic Haight Ashbury–to give the chinos a real test run. 

Because we chose a sanforized and mercerized 100% Japanese cotton twill, the Work Chino is more able to withstand daily wear and tear–the kind you’ll especially get with urban cycling. Plus these textile-finishing treatments will allow the chino to acquire a patina the more you wear them, just like great denim. Below are a selection of shots from the trip.






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ABOUT US

Blue In Green is an independent denim and lifestyle boutique based in SoHo, NYC. As one of the first retailers in North America to import Japanese made selvedge denim, since its founding in 2006 Blue In Green has become NYC’s preeminent denim store and continues to be the exclusive purveyor of many international brands.

LIFE IN DENIM

This year we’re introducing LIFE IN DENIM: a series about everyday life in denim and our neighbors in NYC. Whether you’re at work in the studio, fixing up an old car in the shop, writing, cooking, cycling, climbing, or recording an album, take a photo and tag us with #lifeindenim on Instagram.