Film by Garrett Frisbey
Stills by Nathan Zack

What’s your name?

Steven Sadoff

Where are you from?

New York, New York.

How many years have you been in NYC?

All of them.

What’s your favorite neighborhood?

SoHo is at the top of my list, but there is not an area in this city that I don’t like. The city has grown so much at this point. If you’re lucky enough to find an underdeveloped area, it’s something to enjoy.

Besides coffee, what gets you up in the morning?

That few minutes of fresh air on my commute to work. It’s always nice to be outside.

Tell us about your favorite pair of jeans.

The BIG-802N Original Natural Indigo Semi Tight Straight’s! They really hit on all fronts. They look sharp, they have a substantial feel of well made denim, and you can move in them.

What’s the last good book you read?

Tartine Book 3. It’s a great cookbook which has some entertaining narrative written by a good baker and a good storyteller.

What’s the last good movie you saw?

Hunt for the Wilderpeople. I’m still not sure if it is a kids movie which is suitable for adults, or the opposite. I strongly recommend it either way.

Describe yourself in 3 words.

I’m left handed.


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Blue In Green is an independent denim and lifestyle boutique based in SoHo, NYC. As one of the first retailers in North America to import Japanese made selvedge denim, since its founding in 2006 Blue In Green has become NYC’s preeminent denim store and continues to be the exclusive purveyor of many international brands.


This year we’re introducing LIFE IN DENIM: a series about everyday life in denim and our neighbors in NYC. Whether you’re at work in the studio, fixing up an old car in the shop, writing, cooking, cycling, climbing, or recording an album, take a photo and tag us with #lifeindenim on Instagram.