BROADWAY
JUNCTION

Photography Nathan Zack
Video Garrett Frisbey
Model Omar Egas 
Words Nathan Zack

WHEN YOUR HOME BASE IS IN SOHO, it’s always a breath of fresh air getting to more residential neighborhoods of NYC, where the sky is bigger and the trees seem much more ubiquitous. On a grey late October day, we hopped on the M train toward Brooklyn to meet Omar Egas for our latest fall edit. In new denim from ONI and PRPS NOIR as well as new arrivals South2West8, Omar gave us a quick tour of his neighborhood, Bushwick–which, as it happens, is also the neighborhood where he grew up. And considering the number of people we passed who stopped to give him a warm hello, we could see how well-loved he is. Currently, Omar runs his own budding fashion brand, Staff NYC, which you can check out here.
































ONI DENIM

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PRPS NOIR x BLUE IN GREEN

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SOUTH2WEST8

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BLUE IN GREEN SOHO

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ABOUT US

Blue In Green is an independent denim and lifestyle boutique based in SoHo, NYC. As one of the first retailers in North America to import Japanese made selvedge denim, since its founding in 2006 Blue In Green has become NYC’s preeminent denim store and continues to be the exclusive purveyor of many international brands.

LIFE IN DENIM

This year we’re introducing LIFE IN DENIM: a series about everyday life in denim and our neighbors in NYC. Whether you’re at work in the studio, fixing up an old car in the shop, writing, cooking, cycling, climbing, or recording an album, take a photo and tag us with #lifeindenim on Instagram.