STYLING  A Take on the Elements 



LIFE IN DENIM
Emma Sienkiewycz
For anything from blowouts to fully custom rebuilds, our guest denim tailor Emma is the one you want to see.

SERVICE ANNOUNCEMENT
Denim Repairs
Introducing: denim repairs and tailoring–a new service available to the Blue In Green Community.


STYLING
Kapital AW20  
Our latest styling edit features an eclectic mix of bold Kapital pieces for late fall and winter.



MY COLLECTION
FACE Records NYC
A rare Japanese vinyl specialist shares a slice of his immense collection of jazz records.


DENIM PAIRINGS
In partnership with PURE BLUE JAPAN

Leffot
Owner Steven Taffel pairs up a trio of PBJ jeans with leather shoes, belts, socks, gloves and watch straps.


STYLING
Sassafras
Classic wool coats, vests and trousers transformed by subtle, clever details–that’s signature Sassafras.



STYLING
Broadway Junction
We took the M train over to Bushwick to meet fashion designer, Omar Egas.


UP AND COMING
Skrrt
A new digital zine and NYC-based skate collective establishes its roots.


LIFE IN DENIM
Ludlow Blunt
Craftsmanship and effortless style on display at Williamsburg’s Ludlow Blunt.


LIFE IN DENIM
The Madison Shop
Running the Madison Avenue outpost of the historic American footwear brand, Alden.


DENIM PAIRINGS
The Indy Boot
Our first installment of the Denim Pairings series featuring the Alden Indy Boot.

STYLING
Sunday Afternoon
A fall styling edit featuring recent arrivals for AW20 from Japan.

STYLING
Theo Croker
We caught up with Theo just hours before his live-streamed jazz show at Blue Note.

BUYER’S PICKS
Buyer’s Picks
This curated selection can be seen as a slice of the Blue In Green vision for fall styling.


STYLING
Keeping it Kasual
The art of mixing highs and lows, loosening up tailored pieces...we’d like to think of as “Keeping it Kasual.”



STYLING
Kountry Blues
Longtime fans of the brand know that many of Kapital’s masterpieces belong to the Kountry collection.


THE WORK CHINO
Chino on Tour
The BIG Original Chino heads out west to San Francisco, CA.


LIFE IN DENIM
Greg Purnell
A look at Greg’s barber shop and visual art studio in Brownsville, Brooklyn.


LIFE IN DENIM
Yashaddai Owens
The trip down from Harlem to Soho in the BIG 801 filmed on Super 8mm.

LIFE IN DENIM
Steven Sadoff
Always a good time for coffee at Steven Sadoff’s Ground Support–a Soho staple.


BIG IN JAPAN
Sassafras
We visited BRODISM, the home of Sassafras in Kyoto, Japan.

BLUE IN GREEN SOHO

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ABOUT US

Blue In Green is an independent denim and lifestyle boutique based in SoHo, NYC. As one of the first retailers in North America to import Japanese made selvedge denim, since its founding in 2006 Blue In Green has become NYC’s preeminent denim store and continues to be the exclusive purveyor of many international brands.

LIFE IN DENIM

This year we’re introducing LIFE IN DENIM: a series about everyday life in denim and our neighbors in NYC. Whether you’re at work in the studio, fixing up an old car in the shop, writing, cooking, cycling, climbing, or recording an album, take a photo and tag us with #lifeindenim on Instagram.